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Hispanic Recruiter Review - January 2008

 
January 2008 Subscribe
Employment and Diversity
 
The Five Characteristics of Highly Successful Job Postings
Simply posting a job listing online isn't enough to attract A-grade candidates. These five tips will help you create job ads that connect with candidates and increase the effectiveness of your online recruiting.


Does your company 'Google' candidates as part of the hiring process?
Moving beyond resumes, references and traditional background checks, many organizations are turning to search engines like Google to research candidates. Does your company Google potential employees? Let us know in our poll!


How Good Intentions for Diversity Fall Short
Despite the best intentions from senior executives, corporate legal departments remain among the worse offenders in terms of diversity, compared with other corporate departments nationwide. However, there is hope for improvement.


Using Effective Leadership to Improve Performance
Quint Struder, author of Results That Last: Hardwiring Behaviors That Will Take Your Company to the Top, offers suggestions on how your business can foster a culture built on solid leadership principles.


Juan Tornoe Ask the Expert: Want to know the best way to attract Spanish-speaking employees? Need help effectively reaching the expanding Hispanic market? Submit your question to Juan Guillermo Tornoe, and he will answer one lucky reader's question every month!

 

 
Hispanic Business & Latino Leaders
 
Anheuser-Busch Increases Push for Latino Market
Anheuser-Busch, the largest U.S. brewer, plans a 25 percent spending increase this year in total Spanish-language advertising in an effort to build more momentum among Latinos and to gain a greater share of the lucrative and growing Hispanic market.


Executives on the Move

  • Dr. Elsa Murano has been named president of Texas A&M University. She is both the first Hispanic-American and first woman to be named president of the university.


  • Raul R. Romero has been elected to a two-year term as Chairman of the Board of the Hispanic Scholarship Fund’s Board of Directors.


  • Peter J. Lazarus has been appointed to the position of Executive Vice President of Network Sales for Univision Communications Inc., the leading Spanish-language media company in the United States.
 
Latin America News
 
Paraguay's Ruling Party Nominates First Female Presidential Candidate
Paraguay's ruling party has nominated a female former education minister, Blanca Ovelar, as its presidential candidate. If Ovelar wins, she will become Paraguay's first female leader and the third woman president in South America.


Giant natural gas field found off Brazil
A huge natural gas field has been found a short distance off Rio de Janeiro's coastline, Petrobras, Brazil's state-controlled oil company, says.


Chavez Threatens to Take Over Venezuelan Banks
President Hugo Chavez has threatened to take control of banks that do not comply with new state-imposed lending requirements that require banks to set aside nearly a third of all loans for agriculture, mortgages, and small businesses at favorable rates.
 
LatPro News & Resources
 
Hispanic Marketing Basics: Segmentation of the Hispanic Market
All Latinos are not the same. Because the Latino community is so diverse, there are many cultural characteristics that should be considered to gain a better understanding of this market. Only then will you be able to identify the groups within the Hispanic market that you should target and effectively tailor a message that resonates with them.


NSHP and LatPro Expand Nationwide Job Fair Series for Bilingual and Hispanic Professionals
Atlanta, Boston, Chicago, Dallas, Houston, New York, San Jose and Washington, DC have been selected as the host cities for nine upcoming career events connecting companies with professional-level multicultural and multilingual job candidates.


Latina Engineering Student Prepares to Graduate with Help from LatPro Sponsored Scholarship
LatPro and MAES have awarded Lillian Acosta, University of New Mexico senior, with a $2,500 Foundation Scholarship for her academic achievements and service to the Hispanic community.


Diversity Articles & Advice
LatPro's expert contributors share their expertise on everything from culturally-competent interviewing to managing multicultural teams.


Who are LatPro's Candidates?
You can see for yourself with this demographic profile of our current candidates. Updated daily, information includes top candidate job functions, industries, locations, educational attainment levels, and the total number of registered jobseekers.
 
Recruiting Calendar
 
14th Annual Marketing to U.S. Hispanics & Latin America Conference
January 27 - 29, 2008 - Coral Gables, FL
The 14th Annual Marketing to U.S. Hispanics & Latin America Conference is a unique opportunity to learn about the latest developments in marketing to U.S. Hispanics and Latin America and to engage in valuable networking and business development opportunities.


National Hispanic Leadership Conference - U.S. Hispanic Leadership Institute
February 13 - 17, 2008 - Chicago, IL
The nation's premier Hispanic leadership conference continues to train Hispanic leaders by promoting education, and providing opportunities for advanced leadership skills development based on the values of cultural pride, integrity, and empowerment.


Houston Bilingual Professional Job Fair - National Society for Hispanic Professionals
February 28, 2008 - Houston, TX
The NSHP Houston Bilingual Professional Job Fair is your opportunity to meet with top quality diversity and bilingual professional candidates.


Visit LatPro's calendar for employment events, career fairs and conferences that are of interest to Hispanic professionals. Know of an event that should be listed? Submit an event here.
 
LatPro Works
 
"The quality of candidates passively using your site is very good. Out of the 4 final candidates we had, 2 were directly from LatPro. Highly recommend it for targeting the Latin American population and/or experts in Latin American countries."
   – N.K., Retained Executive Search Firm

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Featured Partners
From The LatPro Network

LatPro hosts the only extensive network of career sites in the Hispanic community. When you post jobs to LatPro, you get the benefit of distribution to over 95 sites -- giving your jobs exposure to a greater number of Hispanic professionals than any other recruitment company can provide.




Society of Hispanic Human Resource Executives




The Society of Hispanic Professional Engineers


National Society for Hispanic Professionals


Society of Mexican American Engineers and Scientists


The United States-Mexico Chamber of Commerce


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