Description |
Since 1912, we at Liberty Mutual have committed ourselves to providing broad, useful and competitively-priced insurance products and services to meet our customer
s ever-changing needs. As of December 31, 2007, Liberty Mutual Group had $94.7 billion in consolidated assets, $82.3 billion in consolidated liabilities and $25.9 billion in annual consolidated revenue. Liberty Mutual ranks 94th on the Fortune 500 list of largest U.S. corporations based on 2007 revenue, and is the sixth-largest property and casualty insurer in the U.S. based on 2006 direct written premium. Liberty Mutual Group today employs over 41,000 people in more than 900 offices throughout the world.
Advance your Marketing career at Liberty Mutual - A Fortune 100 Company!
As Director, Campaign Operations and Analysis you will manage campaign development, measurement, test and analysis to support sales and service in the achievement of business objectives. In this capacity you will work across the marketing organization to assist in the development of intuitive data driven campaigns which will enable Liberty Mutual reach new and existing customers for the purposes of generating new business, cross and up sell opportunities and product education. This is a newly created role which will have a major impact to the bottom line performance of the organization as we enter a period of major growth.
Responsibilities:
Campaign Management (CM)
* Campaign & Lead Development
* Leverages test and learn experiences to improve campaign design
* Works with PM marketers on specifics of audience selection, call to action and marketing treatment
Campaign Execution & Lead Delivery
* Conduct ad hoc audience queries and segmentation schemes
* Manages relationships with external campaign execution partners (e.g., Unica analysts, DM houses, ExactTarget)
* Offer technical expertise to optimize and campaign effectiveness through deep use of Unica Campaigns and CM datamart functionality
* Leads the CM team and Distribution systems to identify and build new campaign functionality. Includes review of Unica and other CRM tools and recurring gap analysis of current system.
* Conduct quality assurance on campaigns before launch and monitors execution
Campaign Reporting & Measurement
* Directs business analysts and participates in the analysis and distribution of campaign results
* Works with Distribution Systems and vendors to maintain and enhance CM and reporting databases
Campaign Feedback & Improvement
* Develops CM's test and learn capability. Builds and manages a plan to conduct basic tests initially, then ramps into complex testing matrices and
* techniques which drive response rate lift
* Develop lead scoring and prioritization algorithms
* Maintains campaign best practices library
Marketing Data Strategy
* Provides input in the marketing data strategy development process. Helps coordinates efforts from PM marketing management, Distribution Systems and PM Information Management
* Oversees CM data model. Leverages understanding of CM data model to improve campaign design. Advises other PM personnel on how best to access CM data
* Expands CM data model for new marketing opportunities through ongoing review and capture of PM data (marketing, sales, service, claims, etc
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Requirements |
Qualifications:
* Bachelor's degree with concentration in marketing, communications or business required, or equivalent.
* Minimum 10+ years experience in Marketing Campaign development and Analysis.
* Advanced written and oral communication skills required.
* Strong Analytical skills.
* Previous working experience with working with working with marketing applications to include: Unica, and ExactTarget preferred.
* In Depth experience working with large data models.
* Previous experience working with distribution systems and vendors for campaign execution.
* Ability to work in a fast-paced environment and work on multiple priorities.
* Strong organizational skills.
* Knowledge of standard computer applications and databases to be able to manage data and produce reports.
Benefits:
We recognize that talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities. For this reason we offer a Comprehensive Benefits Plan that includes the following:
* 401K and Company paid pension plan
* Medical coverage
* Dental coverage
* Paid time-off
* Pay-for-Performance
* Discounts on automobile and homeowner's insurance
* Discount fitness memberships
* Flexible spending accounts
* Tuition reimbursement
* Vision care coverage
* Work/Life resources
* Credit Union membership
* Employee and Dependent life insurance
* Disability insurance
* Long-term care insurance
Overview:
We believe strongly that commercial success can be achieved in a manner consistent with principles and ideals that bind us together as one company, that set us apart from our competitors, and that in the end will allow us to say we have succeeded commercially by doing the right thing the right way.
We believe that the Company's success is inextricably linked to our employees' satisfaction and success: satisfaction that they work for an industry leader committed to improving safety, satisfaction that they work for a company that does the right thing, and satisfaction that the company will reward them for their contributions and provide opportunities for personal growth and success.
We believe our employees take pride in knowing that they help people live safer more secure lives everyday.
Responsibility. What's your policy?
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