Description |
Since 1912, we at Liberty Mutual have committed ourselves to providing broad, useful and competitively-priced insurance products and services to meet our customer
s ever-changing needs. As of December 31, 2007, Liberty Mutual Group had $94.7 billion in consolidated assets, $82.3 billion in consolidated liabilities and $25.9 billion in annual consolidated revenue. Liberty Mutual ranks 94th on the Fortune 500 list of largest U.S. corporations based on 2007 revenue, and is the sixth-largest property and casualty insurer in the U.S. based on 2006 direct written premium. Liberty Mutual Group today employs over 41,000 people in more than 900 offices throughout the world.
Advance your career at Liberty Mutual - A Fortune 100 Company!
As a Marketing Campaign Analyst you will perform business research and analysis in support of our marketing organization that's designed to improve and support decisions that contribute to the implementation of our next generation marketing programs. In this capacity you will crystallize requirements from analysts, conduct data analysis on population characteristics, build and manage campaigns in Unica, execute tests and advise analysts and marketing team on your results. This is a newly created role in our marketing division which will have a significant impact on our abilities to deliver intuitive marketing programs during a period of major growth for Liberty Mutual.
Responsibilities:
Campaign Management (CM)
Campaign & Lead Development
* Shares insight on campaign design issues based on past experiences with similar campaigns
* Conducts exploratory analysis to on campaign population characteristics (size, geography, business quality, etc
¦) to support
* Advises marketers with direct access to Unica Campaigns on campaign design and construction
Campaign Execution & Lead Delivery
* Receives, vets and documents campaign requirements provided by MCLM, DCO and PM marketers
* Builds or updates campaigns in Unica per requirements from PM marketers
* Manages Unica Campaigns building blocks (suppressions, strategic segments, etc
¦). Creates campaign templates to accommodate new campaigns
* Works with PM Distribution Systems to monitor maintenance and usability of Unica Campaigns systems
Campaign Reporting & Measurement
* Assists team with running of recurring and ad hoc reports
* Manages reporting provided to Field users, including collection and processing of reporting change requirements and ad hoc analysis
* Works with team members and PM Distribution Systems to maintain and enhance the CM and reporting data marts
* Campaign Feedback & Improvement
* Ensures testing strategy is executed within Campaigns tool, including test cell validation, sample size evaluation and control group inclusion
* Maintains test and learn best practice library
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Requirements |
* Bachelor's Degree or equivalent experience
* Previous experience working with Unica
* Strong analytical abilities
* Strong understanding of marketing campaign concepts and creation in a consumer marketing environment.
* Demonstrated ability to interpret and apply standard policies, procedures and other established guidelines.
* Effective analytical/problem solving and research skills; effective communication skills for exchanging routine and non-routine information (verbally and in writing) with people inside and outside the Company; proficiency with personal computers, spreadsheets and database software.
Benefits:
We recognize that talented people are attracted to companies that provide competitive pay, comprehensive benefits packages and outstanding advancement opportunities. For this reason we offer a Comprehensive Benefits Plan that includes the following:
* 401K and Company paid pension plan
* Medical coverage
* Dental coverage
* Paid time-off
* Pay-for-Performance
* Discounts on automobile and homeowner's insurance
* Discount fitness memberships
* Flexible spending accounts
* Tuition reimbursement
* Vision care coverage
* Work/Life resources
* Credit Union membership
* Employee and Dependent life insurance
* Disability insurance
* Long-term care insurance
Overview:
We believe strongly that commercial success can be achieved in a manner consistent with principles and ideals that bind us together as one company, that set us apart from our competitors, and that in the end will allow us to say we have succeeded commercially by doing the right thing the right way.
We believe that the Company's success is inextricably linked to our employees' satisfaction and success: satisfaction that they work for an industry leader committed to improving safety, satisfaction that they work for a company that does the right thing, and satisfaction that the company will reward them for their contributions and provide opportunities for personal growth and success.
We believe our employees take pride in knowing that they help people live safer more secure lives everyday.
Responsibility. What's your policy?
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